Your whole trade is a flawless finish. A tatty website tells the customer the opposite.
Your whole trade is about a clean, flawless finish — and a website that looks tatty tells the customer the opposite. It should look as sharp as your work. Right now, most decorators’ sites don’t, and it’s costing them the nicer jobs.
Decorating is a finish and taste trade, and the customer is judging your eye before they’ve met you. Someone hiring a decorator for their living room, their whole house, or a rental turnaround wants to see clean lines, tidy work, and a finish they’d be proud of — so a scruffy, dated website actively works against you, because it makes them doubt your standards.
Your work also splits: the domestic customer (a room, a house, wallpapering, feature walls) wants taste and tidiness; the commercial/landlord customer (offices, rentals, void turnarounds) wants speed, reliability and a fair price for volume. A generic site speaks to neither. And decorating is a referral-heavy trade — great until it’s quiet, and then nothing’s bringing the phone alive.
Not a generic template with your trade pasted in. Every page is built around the jobs you actually want more of and the way your customers really search for them.
Interior painting, exterior painting, wallpapering, feature walls, commercial and office decorating, landlord and rental turnarounds, spray finishing — and whatever else you offer — each its own page, ranking for “painter decorator [town]” and “commercial decorator [town]”.
Crisp, well-lit photos of real rooms and jobs, because the quality of the finish is exactly what the customer’s trying to judge before they book.
Taste and tidiness for the homeowner, speed and reliability for the commercial and landlord work.
Google profile, area pages, local SEO.
Reviews on autopilot — decorating lives on “they were tidy, on time, and the finish was spot on” — and the site’s yours, in your name.
When someone nearby searches for a painters & decorator, this is where you want to be — in the map pack, with the stars and reviews, looking like the obvious call. Built in from day one.
A couple of nicer jobs won from a proper website covers it — and you own it at the end.
This page is about painters & decorators, but I build for every trade, listed or not. Same approach: a proper, custom site built around how your customers search and decide, that you own outright.
Specifically for your business — whether you’re domestic, commercial, or both, and the kind of work you want more of. Not a generic template.
Yes — a clean gallery of your real work, because customers are judging your standard of finish before they ever call. I’ll need good photos off you.
Yes — dedicated pages for commercial and rental turnaround work, which search differently to domestic and are easy to miss.
£1,200 build, £50 a month, you own it, no contract.
You'll know pretty quick if it's right. If it's not — no hard feelings.
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